WHY ARE THINGS SO EXPENSIVE?
Once you know what goes into a price, things won't look so expensive
to you. Setting a fair price requires considerable careful
thought. Consider what goes into setting a fair price; it
costs money to sell anything. Even yard and garage sales take
time, effort and energy. However, selling only via flea markets,
yard and garage sales won't feed and clothe you, because when you
add up all your costs, you'll probably find you've worked a 10 hour
day for practically nothing. To endure in business, sellers
must charge enough, and sell enough, to pay bills on time, pay
employees, cover expenses, and have enough left over to buy
nice things to offer the next time customers want something.
If they don't, sellers are paying customers to buy from them.
EBay is a giant international flea market, garage and yard sale.
EBay charges $$ to rent space on eBay and you must pay it in order to
sell on eBay; you pay this rental space fee whether or not your
items sell. You must also pay eBay $$ part of your profits when
you do sell something on eBay. When you use PayPal to accept payments,
you pay PayPal $$ part of your profits for their service in accepting a
customer's payment on your behalf.
Items
don't sell right away. On eBay, for example, there are literally
millions of items for sale and most are typically "on the market" for
about a week; it takes time for the right buyer to find your
fabulous thing. The fact that things take time to sell , and that
they might not sell right away, is not a reflection of their worth
or value; it is simply an artifact of the eBay marketplace. Your
expenses include the cost of renting space for as long as it takes to
sell your item, while you wait for the right buyer to find it.
Advertising might help buyers to find your item faster, but selling
still takes time, and costs money, and you need to consider this as an
honorable cost of doing business.
When
we put an item up for sale, we put it up for the absolute minimum price
we find appropriate. We consider a lot of information when we set
prices: what it cost to make, what was paid for it , what similar
items sell for in the current market,
what it is "worth" in an efficient marketplace, what it costs us to sell
it, what it costs us to pack it and to ship it, what it costs to store
it until we sell it, what it costs us to tell customers it's for
sale, etc. Owners of consigned pieces authorize a price after
consulting with us, and not only are we unable to accept offers lower
than that price, we earn only a small percentage of the sale.
For more than 10 years, we've been eBay PowerSellers.
We can tell you innumerable stories of items that sold only after 20
auctions or after months in a "store." At auctions, sometimes
items sell for several times their minimum bid after attracting no bids
at all for many rounds.
It sounds odd, but that's the way it is.
Most items take time to sell ; most items do not sell right away.
All our items are easily worth at least our asking price, and we will
eventually sell them for that price or more. |